Senior Digital Media Planner & Buyer

Location

Toronto

WHO IS FUSE CREATE?

We’ve built a collective of people and talent to do one thing; Turns Heads. For us, that means creating work that gets noticed and brands that get adored. And for 17 years, we’ve had an overwhelming urge to do that. To build an independent, full-service creative agency where every brief, campaign and person is equal parts common sense and wonder. To lay a foundation for the work and a path for our clients, and in the process, change perceptions, change behaviour, and change the rules.

What does independence mean for you? It means your life, career, and growth won’t be dictated by the vagaries of New York or account shifts in Kuala Lumpur. Your contributions will be seen, noted, and celebrated by the hands-on ownership right here. And it means we can make the decisions that matter to you, with you.

That independence allows us to adapt, adopt, and never think a certain way but rather, any way. And at the heart of every idea, campaign, or experience we create, is always the drive to Turn Heads.

If anything you just read resonates, drop us a line, we’ll find a place for you.

 

QUALIFICATIONS

  • 4+ years of previous digital media experience in an agency and/or client setting.
  • Direct client service experience is essential
  • Senior level ability with analytics, paid search, display, retargeting, social media channels, programmatic media buying, marketing automation, e-commerce, landing pages, conversion optimization and everything else related to exceptional performance-oriented digital campaigns
  • Demonstrate strong proficiency with industry specific systems and tools, including, but not limited to Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, Programmatic ad buying platforms. Experience in other social platforms such as Snapchat or Tik Tok is an asset
  • Digital certifications are required, Google and Facebook at a minimum.
  • Strong knowledge of the digital marketing landscape and emerging media initiatives
  • An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supportive, empowering and positive attitude
  • Deep skills in marketing campaign development and leveraging data and analytics to improve results and increase ROI
  • Demonstrate sharp strategic thinking and effective problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to think independently, quickly while maintaining FUSE’s values at all times
  • Have an entrepreneurial mindset and a collaborative spirit
  • Possess and demonstrate a deep and current knowledge of digital trends and strategy in digital marketing and technology and the ability to educate clients and team members on opportunities, best practices, and common pitfalls
  • Ability to wear multiple hats, multitask and be a service-oriented leader
  • Exceptional quantitative skills, including strong analytical abilities and math proficiency. Expertise in Excel is required including formulas, pivot tables, trending charts and template building.

 

RESPONSIBILITIES

  • Work with the Director, Digital Media to manage specific accounts. Help grow the media business and agency business overall
  • Plan and execute digital media campaigns for clients including objectives, strategies, framework, KPI’s, platform set-up, pixels, targeting, optimizations, reporting and comprehensive post report.
  • Work closely with the Director, Digital Media and senior agency stakeholders to formulate omni-channel marketing strategies and plans that are consistent with clients’ objectives and within budget
  • Research and analyze target markets to develop strategic and tactical plans for clients, in order to solve for their business challenges
  • Provide oversight, support, troubleshooting and quality control on the team’s tasks
  • Build data driven insights and sound judgement to help challenge and solve complex marketing problems for both the agency and clients
  • Manage and cultivate the career development of team, providing mentorship, coaching, and professional guidance — with an emphasis on growing a team of diverse talent to support current and future agency needs.
  • Assistance with research, proposals and pitches for new business development as necessary
  • Help with agency needs as they arise, regardless of whether or not they fall directly within your job function
  • Leave your ego at the door, wear many hats, and chip-in where you can…

 

FUSE Create is an equal opportunity employer. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

Other positions available.