We make the boring unboring.
For over 20 years, we’ve had an overwhelming urge to do just that; to make brands relevant. To make the boring unboring. To uncover what’s holding your brand back, and in the process, change perceptions, change behaviour, and change the rules.
How we roll.
We don’t define our creative product, we simply Create. That way, we can adapt, adopt, and never think a certain way but rather, any way. It’s that cultural mindset that allows us to Turn Heads, and for our clients, turn the tide, turn the page, and turn a profit.
Smarts +
Imagination
Everything we create fuses smarts + imagination. That simple formula results in work that stays simple, and #workthatworks. And ensures every decision and idea gets off on the right foot(s).
Positivity
= Possibility
It’s a belief where no egos lead to no limits, where collaboration trumps competition, and where a positive attitude is as important as believing anything is possible.
Insights
that incite.
Strategies need to be grounded in insights that are true and ubiquitously shared. But that’s not enough. The most meaningful insights incite; they drive, shift, or change something.
No smoke.
No mirrors.
The strongest relationships are built on honesty, sincerity, and transparency. It’s how you build trust and a true partnership because ultimately, we’re in this together. #NoBS
The team.
Teammates. Partners. Champions. Call them what you will, we call them fam. We’ve assembled a talented crew of thinkers, planners, analysts, and creators, that are full of passion and 100% full of pride (honestly, we have the survey results to prove it.)
Aleena Mazhar Kuzma
SVP, Managing Director
Partner
Steve Miller
SVP, Executive Creative Director
Partner
Proudly independent.
Globally connected.
Worldwide Partners is one of the world’s largest networks of independent advertising agencies, comprised of over 70 agencies across 40 countries, including FUSE Create. That breadth and depth allows us to tap into global markets for category insights, resources, and to broaden and deepen our own expertise.
Don't take our word for it.
Turns out kids aren’t the only ones who say the darndest things.
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FUSE Create team – you understand our brand and what makes us unique and special, and even more valuable, you understand what we’re trying to become and helping us get there.
Warren Crowder
Chief Customer Office, Ricola USA
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In all our history, never has any agency earned our trust the way FUSE Create has – we trust them completely.
D’Arcy Finley
VP Marketing, Maple Leaf Foods
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We had heard from others that FUSE Create was great to work with and they delivered right from the start.
Steve Bellamy
CEO, Confederation Centre of the Arts
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Thank you for the genius FUSE Create, you’ve brought our vision, our heart, and our hope to life.
Michael "Pinball" Clemons
Co-Founder, Pinball Clemons Foundation
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What sets FUSE Create apart from other agencies is their flexibility, creativity, and passion.
Melanie Cheng-Kai-On
Director of Marketing, Purolator
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Hilton on the Green was among the most innovative partner activations Golf Canada has welcomed to our National Open Championships.
John Sibley
Chief Commercial Officer, Golf Canada