How we do.

Head-turning work always starts with an insight that resonates and creative that captivates – that’s how we do what we do.

Head-turning work always starts with an insight that resonates and creative that captivates – that’s how we do what we do.

Strategy

It starts here.

Today’s consumer connects with brands in many ways across non-linear journeys. Which is why traditional strategic approaches that focus on a single human truth aren’t enough. We dive deep into your audience, the market, and the customer experience to identify layers of insights, be it a human truth, a channel-nuance, or a cultural trend. We design for the journey and create for the touchpoint, and find those “Ah-ha” moments along the way.

  • Consumer Insights
  • Market Intelligence
  • Customer Experience
Strategic Marketing - Full Size - Fuse Marketing
Brand Strategy + Human Insight

Be it a compelling brand story or reason to buy-in, we help brands articulate what sets them apart and why they matter.

Social Strategy + Content Planning

We navigate platforms and trends to produce content that builds affinity and gets shared, all at the speed of culture.

Market Analysis + Whitespace

We understand a business, category, or brand from every perspective, to identify an own-able space and frame-of-mind.

Customer Experience

It's all about designing for the journey, then creating for the touchpoint, be it online, instore, or IRL.

Consumer Research + Testing

We utilize both quant and qual, and both structured and unstructured data, to derive, test, and exploit actionable insights.

Communications Planning

Developing the right comms plan doesn’t start with where people consume, but why they consume what they do.

Creative

We simply create.

We don’t define our creative product by channel or media, we simply create: ads, content, design, strategies, chemistry, change. That philosophy allows us to adapt, adopt, and never think a certain way but, rather, any way. And at the heart of any idea, campaign, or experience, is always the drive to Turn Heads.

  • 540° Integration
  • Digitally Bent
  • Content Obsessed
Creativity - Fuse Marketing Agency
Media

Reach and resonate.

The most creative campaigns are only as good as their engagement - and that’s where media steps in. Maximizing engagement is what we do; we curate a media process that is specific to each clients’ business needs. In this bid-based media economy, strategic smarts and innovative thinking are the absolute requirements for success.

  • Segmentation Analysis
  • Omni Channel Planning
  • Media Buying (on and offline)
Integrated Planning

Fueled by strategic insights and creative ideas, we’re experts in omni-channel media planning that drives meaningful results.

Segmentation Analysis

Using syndicated and proprietary tools, we conduct consumer deep-dives to glean insights that inform our planning.

Broadcast Buying

We have extensive experience in broadcast, actively managing significant-sized clients in the multiples of millions.

Digital Media

We actively plan and buy in all digital media including search, display, native, video, connected TV, programmatic...

Paid Social

We manage buys in our social platforms or yours, whatever fits best, from FB and IG, to Pinterest and TikTok, to what's next.

Data & Research

We are KPI-focused and data-driven - all of our media plans are backed by bespoke research and tracked with live data.

Experiential

In real life.

Nothing excites, motivates, or becomes more memorable than an experience you experience. A dedicated team of producers, builders, and activators make it all happen. From in-store installations and cross-country activations, to sponsorships and events, we connect brands to people, in real time, and online.

  • Real-World Experiences
  • Real-Life Connections
  • Digital Events
Experiential Marketing - A close up of a camera - Fuse Create
Experiences + Events

Big or small, national or hyper-local, we create meaningful connections from end to end, and beginning to end.

Sponsorship + Partnerships

The bringing together of brand and opportunity can often make the difference in your mix, and make 1 + 1 = 3.

Tradeshows + Conferences

From designing the booths at the show to running the show, you name the category, we’ve built the program.

Retail + Sampling

From retail activations to national street team tours, we provide sampling at scale across the country, and online.

Production + Logistics

With an international partner network, our in-house production team can bring experiences to life anywhere, anyhow.

Staffing + Sales Support

Our staffing department develops our own brand of brand ambassador, ensuring our team is a natural extension of yours.

Health

Our sister agency.

FUSE Health is a specialized healthcare communications group, including MSc’s, PhD’s, Pharmacists, and even an MD, who deliver evidence-based results through action-inducing creative. For the past 10 years, our sister agency has worked in just about every ’ology there is, increasing the momentum of positive health behaviours amongst patients, physicians, and other key stakeholders.

  • Healthcare Marketing
  • Medical Communications
  • KOL Engagement
Health Marketing - Fuse Create

Our clients.

The company(s) we keep, and the partnerships we’ve built.