Ideas + Happenings
5 Critical Steps Brands Must Take to Compete Against AI in Retail
Here are the top five actions brands should consider taking now, in order to adapt and thrive to AI changes.
Read MoreBrainfood: Oddvertising – does weird work?
Welcome to this month’s Brainfood session! And this time, we’re getting weird with it!
Read MoreUnderstanding the Shift to AI-Powered Shopping
The marketing landscape is undergoing a monumental shift due to the integration of AI in consumers online shopping journeys. Here’s how big retailers are climbing on board.
Read MoreTikTok Post-Universal Purge & What It Means For Brands
Universal Music Group’s decision to part ways with TikTok has shaken both the music industry and social media users alike. As we enter a new age of TikTok, here are our first thoughts on the benefits for brands in this space.
Read MoreBuilding Partnerships in Music: Benefits for XM
We all know music can make or break an ad campaign – with video edits to the beat of the music, we get pulled into some great work via audio. Here are some key insights when building a partnership in music for your brand.
Read MoreBrainfood: Evolution of Social
Welcome to Brainfood – a new blog series where we walk you through what’s been keeping us creatives and strategists up at night! In…
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Being Indie as F in 2024
As the year draws to a close, we’re taking a moment to reflect on the past 12 months, but just a moment. It’s been…
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A Layered Approach to Influencers
Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Now, the idea of working with…
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Social Platform Best Practices
No two social platforms are the same, so social best practices aren’t either. Whether you’re looking at audiences or types of content, what works…
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An Ode to the Mascot
Photo via SportsMascots.com. In the 10s (2010s not the 1910s), brands lost their playful, goofy and gimmicky mascot selves, in favour of a more…
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