Through our intelligence desk, FiQ, we found Canadians are most likely to shop local this year than any other year. This holiday season, marketers at local and independent retailers can instill the below tips to capture customers’ loyalty.

I realize that the world is dealing with much bigger issues than my distain of everyone wearing sweatpants for 7+ months, but with the CMA Awards just around the corner, I feel now is the time to snap out of our collective fashion malaise, even if it’s just for one night.

“No” is part of life for marketing professionals.When you hear it, don’t panic. Take a breath, and start planning your next move.