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By FUSE Create · Apr 16, 2024

Brainfood: Audibly Good Ads

Raise your hand if you’ve ever seen a video or TV spot with absolutely no sound. Didn’t think so. Audio is an integral part to an ad, so we thought we’d do a bit of a dive into how audio’s used, and see if there’s any takeaways from the past and present that we can bring into future work.


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By Lanny Geffen · Mar 1, 2024

5 Critical Steps Brands Must Take to Compete Against AI in Retail

Here are the top five actions brands should consider taking now, in order to adapt and thrive to AI changes.

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By FUSE Create · Feb 22, 2024

Brainfood: Oddvertising – does weird work?

Welcome to this month’s Brainfood session! And this time, we’re getting weird with it!

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By Lanny Geffen · Feb 12, 2024

Understanding the Shift to AI-Powered Shopping

The marketing landscape is undergoing a monumental shift due to the integration of AI in consumers online shopping journeys. Here’s how big retailers are climbing on board.

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By Emily Farrugia · Feb 5, 2024

TikTok Post-Universal Purge & What It Means For Brands

Universal Music Group’s decision to part ways with TikTok has shaken both the music industry and social media users alike. As we enter a new age of TikTok, here are our first thoughts on the benefits for brands in this space.

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By Laura Rosina · Jan 22, 2024

Building Partnerships in Music: Benefits for XM

We all know music can make or break an ad campaign – with video edits to the beat of the music, we get pulled into some great work via audio. Here are some key insights when building a partnership in music for your brand.

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By FUSE Create · Jan 4, 2024

Brainfood: Evolution of Social

Welcome to Brainfood – a new blog series where we walk you through what’s been keeping us creatives and strategists up at night! In…
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By FUSE Create · Dec 11, 2023

Being Indie as F in 2024

As the year draws to a close, we’re taking a moment to reflect on the past 12 months, but just a moment. It’s been…
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By Jacquie Kostuk · Nov 9, 2023

A Layered Approach to Influencers

Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Now, the idea of working with…
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By Emily Farrugia · Oct 23, 2023

Social Platform Best Practices

No two social platforms are the same, so social best practices aren’t either. Whether you’re looking at audiences or types of content, what works…
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