Ideas + Happenings

We asked a member of each FUSE team to share their insights from 2024, and what they’ll be bringing to the table as we enter 2025. And it’s giving anything but demure 😉

Frameworks are not analysis, decks are not narratives, and box filling isn’t your job.

The horror genre has exploded and now employees’ watchlists have led to advertising inspiration from this unlikely source. Here are some takeaways!

During the creative process, decisions have to be made about scripts, casting, music, wardrobe, colour, that all contribute the efficacy of the creative. Objectivity must be used when making decisions about creative, otherwise, the only audience the work will connect with, is you.

Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.

All of us at FUSE believe in giving back to our community and the organizations that have made a difference in our lives. Here’s how we choose who to work with.

In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.

Being an influencer looks fun, glamorous, easy – basically looking nothing like a job. The result? An oversaturated talent pool where it’s difficult to define a creative niche.

Long-form content is making a comeback on the feeds and beyond! Consumers are feeling the fatigue of the thumb scroll and are seeking a pause from serotonin swaps and instead trying to play content all the way through.  

Raise your hand if you’ve ever seen a video or TV spot with absolutely no sound. Didn’t think so. Audio is an integral part to an ad, so we thought we’d do a bit of a dive into how audio’s used, and see if there’s any takeaways from the past and present that we can bring into future work.