Ideas + Happenings

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By Zoe Soeiro · Nov 21, 2022

Augmented Reality Shopping

Augmented reality is affecting the decision-making process for consumers. Let’s take a look at how AR is changing the e-commerce world by letting shoppers “try before you buy.”

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By Zoe Soeiro · Oct 24, 2022

How Advertising Influences Culture

Does advertising affect culture? Or does culture affect advertising? Let’s take a look at how advertising influences culture and integrates itself into society.

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By FUSE Create · Sep 19, 2022

Optimizing BeReal for Brands

BeReal is a rising social networking app like no other. How have brands found ways to optimize the platform as a new form of social media marketing? Especially as IG tries to emulate the appeal…

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By Zoe Soeiro · Aug 30, 2022

Unconventional TikTok Marketing Strategies

TikTok trends seem to be ever-changing and it can be difficult to pinpoint what makes certain brands go viral. We dive into some TikTok marketing strategies that are everything but the ordinary…

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By Zoe Soeiro · Jul 27, 2022

The World of In-Game Advertising

Opportunities in the gaming industry are at an all-time high, making major brands grab the chance for in-game advertising. Here’s the ins and the outs of this growing trend.

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By Zoe Soeiro · Jul 20, 2022

Why We Love Ossington

After 6 months, we’ve officially settled into our new Ossington office and want to share our love for our new home!

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By Nicole Eum · Jun 20, 2022

Creators vs. Influencers. What’s the difference?

Speaking with any social media expert or community manager, you’ll hear terms like “creator” and “influencer.” And while you may assume that they’re interchangeable, that assumption would be, well, wrong.

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