The Cannes Young Lions award got her noticed. It turned heads. It changed her life. Patrice Pollack reflects on how awards in our industry can change a career journey.

As a marketer, you need to reach consumers where they are. And as of late, that’s a consumer’s home, a place where all daily activities now happen— functional, emotional, or otherwise. Read below to see how we’re navigating the future of retail.

TV had been the undisputed heavy weight champion of media for decades before it was quietly supplanted by an upstart that was barely visible just twelve years ago. It dawned on us that social media has become a primary medium, and quite literally, this changes everything.