Ideas + Happenings
Short, punchy thoughts about all the Super Bowl ads
Not only did our Head of Strategy, Jon Crowley, watch every Super Bowl ad, he had opinions!
Read MoreIndie Agencies excel when we join together.
Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.
Read MoreIt’s Giving Internet Culture: A Look back as we enter 2025
We asked a member of each FUSE team to share their insights from 2024, and what they’ll be bringing to the table as we enter 2025. And it’s giving anything but demure 😉
Read MoreStop Doing Strategy Backwards
Frameworks are not analysis, decks are not narratives, and box filling isn’t your job.
Read MoreTales to Decrypt: Advertising Lessons from Scary Movies
The horror genre has exploded and now employees’ watchlists have led to advertising inspiration from this unlikely source. Here are some takeaways!
Read MoreSubjectivity and its Subjugation of Creative Decision-Making
During the creative process, decisions have to be made about scripts, casting, music, wardrobe, colour, that all contribute the efficacy of the creative. Objectivity must be used when making decisions about creative, otherwise, the only audience the work will connect with, is you.
Read MoreAI in Advertising: The Good and the Not-So-Good.
Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.
Read MoreGiving back, and why we do this as an agency
All of us at FUSE believe in giving back to our community and the organizations that have made a difference in our lives. Here’s how we choose who to work with.
Read MoreBrainfood: What We Can Learn from Cult Brands
In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.
Read MoreDon’t Become an Influencer…
Being an influencer looks fun, glamorous, easy – basically looking nothing like a job. The result? An oversaturated talent pool where it’s difficult to define a creative niche.
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