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By FUSE Create · Feb 10, 2025

Short, punchy thoughts about all the Super Bowl ads

Not only did our Head of Strategy, Jon Crowley, watch every Super Bowl ad, he had opinions!

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By FUSE Create · Jan 28, 2025

Indie Agencies excel when we join together.

Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.

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By FUSE Create · Jan 2, 2025

It’s Giving Internet Culture: A Look back as we enter 2025

We asked a member of each FUSE team to share their insights from 2024, and what they’ll be bringing to the table as we enter 2025. And it’s giving anything but demure 😉

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By Jon Crowley · Nov 12, 2024

Stop Doing Strategy Backwards

Frameworks are not analysis, decks are not narratives, and box filling isn’t your job.

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By FUSE Create · Oct 28, 2024

Tales to Decrypt: Advertising Lessons from Scary Movies

The horror genre has exploded and now employees’ watchlists have led to advertising inspiration from this unlikely source. Here are some takeaways!

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By Steve Miller · Oct 21, 2024

Subjectivity and its Subjugation of Creative Decision-Making

During the creative process, decisions have to be made about scripts, casting, music, wardrobe, colour, that all contribute the efficacy of the creative. Objectivity must be used when making decisions about creative, otherwise, the only audience the work will connect with, is you.

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By FUSE Create · Sep 3, 2024

AI in Advertising: The Good and the Not-So-Good.

Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.

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By Garo Keresteci · Jul 15, 2024

Giving back, and why we do this as an agency

All of us at FUSE believe in giving back to our community and the organizations that have made a difference in our lives. Here’s how we choose who to work with.

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By FUSE Create · Jun 26, 2024

Brainfood: What We Can Learn from Cult Brands

In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.

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By FUSE Create · May 8, 2024

Don’t Become an Influencer…

Being an influencer looks fun, glamorous, easy – basically looking nothing like a job. The result? An oversaturated talent pool where it’s difficult to define a creative niche.

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