Ideas + Happenings
Building Partnerships in Music: Benefits for XM
We all know music can make or break an ad campaign – with video edits to the beat of the music, we get pulled into some great work via audio. Here are some key insights when building a partnership in music for your brand.
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Brainfood: Evolution of Social
Welcome to Brainfood – a new blog series where we walk you through what’s been keeping us creatives and strategists up at night! In…
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Being Indie as F in 2024
As the year draws to a close, we’re taking a moment to reflect on the past 12 months, but just a moment. It’s been…
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A Layered Approach to Influencers
Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Now, the idea of working with…
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Social Platform Best Practices
No two social platforms are the same, so social best practices aren’t either. Whether you’re looking at audiences or types of content, what works…
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An Ode to the Mascot
Photo via SportsMascots.com. In the 10s (2010s not the 1910s), brands lost their playful, goofy and gimmicky mascot selves, in favour of a more…
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Do This, Not That: Internet Holidays
When it comes to internet holidays, the opportunities are endless…maybe even too endless if we’re being honest. So, how do you know which holiday…
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Should my brand be on Threads? And do what there?!
Written by Jacquie Kostuk (Director, Creative Strategy) and Emily Farrugia (Creative Strategist). New platform. Now what? You just got comfortable with TikTok, are flirting…
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FUSE Create launches ‘Indie As F’ concert series to celebrate 20th anniversary.
We are excited to announce our indie concert series featuring a lineup of talented local artists in celebration of their 20th anniversary. The “Indie…
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The Value of Social Listening
Knowing what your audience is thinking and feeling is key when it comes to finding a way to resonate with them. As advertisers, we’re…
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