Ideas + Happenings
An Ode to the Mascot
Photo via SportsMascots.com. In the 10s (2010s not the 1910s), brands lost their playful, goofy and gimmicky mascot selves, in favour of a more…
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Do This, Not That: Internet Holidays
When it comes to internet holidays, the opportunities are endless…maybe even too endless if we’re being honest. So, how do you know which holiday…
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Should my brand be on Threads? And do what there?!
Written by Jacquie Kostuk (Director, Creative Strategy) and Emily Farrugia (Creative Strategist). New platform. Now what? You just got comfortable with TikTok, are flirting…
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FUSE Create launches ‘Indie As F’ concert series to celebrate 20th anniversary.
We are excited to announce our indie concert series featuring a lineup of talented local artists in celebration of their 20th anniversary. The “Indie…
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The Value of Social Listening
Knowing what your audience is thinking and feeling is key when it comes to finding a way to resonate with them. As advertisers, we’re…
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Adapting Content for TikTok
With so many social platforms, brands can feel the pressure to have a presence on all of them. With the amount of time, effort,…
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Unexpected Brand Collaborations
Social media is no stranger to brand collaborations with influencers and artists. Partnerships can be beneficial for both parties and help brands target a…
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What Gen Z Wants in the Workplace
The work environment has constantly been shifting over the past three years from in-person, to online, to back to in-person and/or a hybrid model….
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Why Print Media Still Matters in the Digital Age
Who else is weary of the age-old debate: “Is print advertising really dead?” As we reflect on the previous three years, I think we’ve…
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Rolling With the Punches in 2023
We’ve had our cookies, wine, and turkey dinners – now it’s back to reality! But what does that reality look like for advertising professionals…
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