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By Jacquie Kostuk · Nov 9, 2023

A Layered Approach to Influencers

Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Now, the idea of working with…
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By Emily Farrugia · Oct 23, 2023

Social Platform Best Practices

No two social platforms are the same, so social best practices aren’t either. Whether you’re looking at audiences or types of content, what works…
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By Jacquie Kostuk · Sep 11, 2023

An Ode to the Mascot

Photo via  In the 10s (2010s not the 1910s), brands lost their playful, goofy and gimmicky mascot selves, in favour of a more…
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By Drew Lindsey · Aug 10, 2023

Do This, Not That: Internet Holidays

When it comes to internet holidays, the opportunities are endless…maybe even too endless if we’re being honest. So, how do you know which holiday…
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By FUSE Create · Jul 18, 2023

Should my brand be on Threads? And do what there?!

Written by Jacquie Kostuk (Director, Creative Strategy) and Emily Farrugia (Creative Strategist).  New platform. Now what? You just got comfortable with TikTok, are flirting…
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By FUSE Create · Jul 17, 2023

FUSE Create launches ‘Indie As F’ concert series to celebrate 20th anniversary.

We are excited to announce our indie concert series featuring a lineup of talented local artists in celebration of their 20th anniversary. The “Indie…
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By Emily Farrugia · May 5, 2023

The Value of Social Listening

Knowing what your audience is thinking and feeling is key when it comes to finding a way to resonate with them. As advertisers, we’re…
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By Madison Rogers · Mar 30, 2023

Adapting Content for TikTok

With so many social platforms, brands can feel the pressure to have a presence on all of them. With the amount of time, effort,…
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By FUSE Create · Mar 14, 2023

Unexpected Brand Collaborations

Social media is no stranger to brand collaborations with influencers and artists. Partnerships can be beneficial for both parties and help brands target a…
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By Zoe Soeiro · Feb 8, 2023

What Gen Z Wants in the Workplace

The work environment has constantly been shifting over the past three years from in-person, to online, to back to in-person and/or a hybrid model….
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