Ideas + Happenings

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By Garo Keresteci · Aug 7, 2020

During this crisis, cannabis marketers should stay the course

During this unprecedented crisis, the industry needs to continue to responsibly promote the health benefits of safe and sensible use of cannabis, but also have an eye on consumer behaviour.

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By Stephen Brown · Aug 7, 2020

It’s not always easy, but let’s focus on the good in these difficult times

This past weekend, I experienced two emotional extremes of coping with 21 days of a global pandemic that has everyone on edge. The high…
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By Aleena Mazhar · Aug 7, 2020

The meaning of “meaning” in brand marketing

The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
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By Bridget Westerholz · Aug 6, 2020

Women, it’s time to champion each other

Michelle Williams said it best at the Golden Globes: “Women, 18 to 118, when it is time to vote, please do so in your…
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By Steve Miller · Jul 25, 2020

Introducing FUSE Create

After 17 years, on May 5th 2020, what was previously “Fuse Marketing Group” and “Fuse Live”, two independent brands, became wholly FUSE Create – one cohesive brand. Where…
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