Ideas + Happenings

As a team who spent most of their lives working in events, 2020 was weird. Although in-person meetups weren’t a thing, people still needed…
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After 20+ years in this industry, I’ve learned that to create great work, effective leadership, and an infectious agency culture, it can feel like…
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Talk to any ad executive who’s been around long enough, and they’ll regale you with stories of the good old days: A lavish budget,…
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Headlines. We all know ‘em, and we all gotta write ‘em (mainly copywriters, but sometimes AD’s, and even Account peeps too!). Personally, I like…
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Although this has been a weird year to say the least, Canadians are just as excited as ever for the holiday season (a solid…
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This article originally appeared in The Message on November 11, 2020.   I realize that the world is dealing with much bigger issues than…
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The agency-client relationship is a delicate balance between working together towards a common goal, and managing influences and expectations placed upon both agency and…
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One of the many perks of working in our industry is getting out of the office to go on shoots, audio records, edits and…
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It’s safe to say these past six months have been one for the books. I mean, obviously – we’ve been in the midst of…
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With back-to-school fast approaching, the FUSE Strategy & Research teams conducted a deep dive into how Canadian parents are feeling about sending their kids…
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