Ideas + Happenings

New platform. Now what? You just got comfortable with TikTok, are flirting with the idea of Twitch, and now Pinterest has a semi-permanent role in your campaign plans as an inspired search channel. So, what do you do with Threads? Read on!

TikTok trends seem to be ever-changing and it can be difficult to pinpoint what makes certain brands go viral. We dive into some TikTok marketing strategies that are everything but the ordinary…

Opportunities in the gaming industry are at an all-time high, making major brands grab the chance for in-game advertising. Here’s the ins and the outs of this growing trend.

When the 30 second spot falls from the #1 position, it is safe to conclude that the way we create ads has changed. Read more about how exactly it is from our VP and Managing Director of Media, Luke Moore.

SVOD is but one form of video on-demand services that are now amongst a growing list of VOD delivery mechanisms. The following is a quick reference list to help you along your video way.

TV had been the undisputed heavy weight champion of media for decades before it was quietly supplanted by an upstart that was barely visible just twelve years ago. It dawned on us that social media has become a primary medium, and quite literally, this changes everything.