Ideas + Happenings

Written by Jacquie Kostuk (Director, Creative Strategy) and Emily Farrugia (Creative Strategist).  New platform. Now what? You just got comfortable with TikTok, are flirting…
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TikTok can be an intimidating social media platform for a business. With new trends hitting the Discover page daily plus “cancel culture” circulating the…
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For all the Honour of Kings and Pokémon GO addicts out there, you might be familiar with in-game advertising. In the middle of the…
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While working through some data for a client recently, the media team noticed something interesting. It looks as though the universal ad unit may…
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Clients keep asking us about the impact new streaming “channels” like Netflix and Amazon Prime are having on traditional TV viewing. These inquiries are…
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While working through a client segmentation analysis recently, some of the new data points captured our attention. Two social platforms, specifically Facebook and YouTube,…
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