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Showing posts tagged: Culture

By FUSE Create · Apr 16, 2024

Brainfood: Audibly Good Ads

Raise your hand if you’ve ever seen a video or TV spot with absolutely no sound. Didn’t think so. Audio is an integral part to an ad, so we thought we’d do a bit of a dive into how audio’s used, and see if there’s any takeaways from the past and present that we can bring into future work.


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By Lanny Geffen · Mar 1, 2024

5 Critical Steps Brands Must Take to Compete Against AI in Retail

Here are the top five actions brands should consider taking now, in order to adapt and thrive to AI changes.

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By FUSE Create · Feb 22, 2024

Brainfood: Oddvertising – does weird work?

Welcome to this month’s Brainfood session! And this time, we’re getting weird with it!

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By Lanny Geffen · Feb 12, 2024

Understanding the Shift to AI-Powered Shopping

The marketing landscape is undergoing a monumental shift due to the integration of AI in consumers online shopping journeys. Here’s how big retailers are climbing on board.

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By Emily Farrugia · Feb 5, 2024

TikTok Post-Universal Purge & What It Means For Brands

Universal Music Group’s decision to part ways with TikTok has shaken both the music industry and social media users alike. As we enter a new age of TikTok, here are our first thoughts on the benefits for brands in this space.

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By FUSE Create · Jan 4, 2024

Brainfood: Evolution of Social

Welcome to Brainfood – a new blog series where we walk you through what’s been keeping us creatives and strategists up at night! In…
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By FUSE Create · Dec 11, 2023

Being Indie as F in 2024

As the year draws to a close, we’re taking a moment to reflect on the past 12 months, but just a moment. It’s been…
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By Jacquie Kostuk · Nov 9, 2023

A Layered Approach to Influencers

Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Now, the idea of working with…
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By Jacquie Kostuk · Sep 11, 2023

An Ode to the Mascot

Photo via  In the 10s (2010s not the 1910s), brands lost their playful, goofy and gimmicky mascot selves, in favour of a more…
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By Drew Lindsey · Aug 10, 2023

Do This, Not That: Internet Holidays

When it comes to internet holidays, the opportunities are endless…maybe even too endless if we’re being honest. So, how do you know which holiday…
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