Ideas + Happenings

This year’s theme of “Accelerate Action” empowers me to not just reflect, but to think about what we can do to make gender parity a reality, ideally sooner than year 2158.

Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.

The horror genre has exploded and now employees’ watchlists have led to advertising inspiration from this unlikely source. Here are some takeaways!

Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.

All of us at FUSE believe in giving back to our community and the organizations that have made a difference in our lives. Here’s how we choose who to work with.

Raise your hand if you’ve ever seen a video or TV spot with absolutely no sound. Didn’t think so. Audio is an integral part to an ad, so we thought we’d do a bit of a dive into how audio’s used, and see if there’s any takeaways from the past and present that we can bring into future work.

Here are the top five actions brands should consider taking now, in order to adapt and thrive to AI changes.

Welcome to this month’s Brainfood session! And this time, we’re getting weird with it!

The marketing landscape is undergoing a monumental shift due to the integration of AI in consumers online shopping journeys. Here’s how big retailers are climbing on board.

Universal Music Group’s decision to part ways with TikTok has shaken both the music industry and social media users alike. As we enter a new age of TikTok, here are our first thoughts on the benefits for brands in this space.