Ideas + Happenings

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Showing posts tagged: Culture

By Jacquie Kostuk · Nov 9, 2023

A Layered Approach to Influencers

Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Read about our layered approach now.

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By Jacquie Kostuk · Sep 11, 2023

An Ode to the Mascot

Why so many brands are in their mascot era and why we should all be excited about the resurgence of camp.

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By Drew Lindsey · Aug 10, 2023

Do This, Not That: Internet Holidays

From International Cat Day to National Donut Day, internet holidays are a huge engagement opportunity and a great way to show off some personality. But what is right for your brand?

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By FUSE Create · Jul 18, 2023

Should my brand be on Threads? And do what there?!

New platform. Now what? You just got comfortable with TikTok, are flirting with the idea of Twitch, and now Pinterest has a semi-permanent role in your campaign plans as an inspired search channel. So, what do you do with Threads? Read on!

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By FUSE Create · Jul 17, 2023

FUSE Create launches ‘Indie As F’ concert series to celebrate 20th anniversary.

The “Indie As F” showcase will take place on three separate dates this summer in our new event space, located on the first floor of the Ossington office.


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By Emily Farrugia · May 5, 2023

The Value of Social Listening

As advertisers, we’re often called upon to ‘mind read’ what consumers want/need, along with the most effective way to reach them. The secret tool in our back pocket that helps us do this? Social listening.

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By FUSE Create · Mar 14, 2023

Unexpected Brand Collaborations

There has been many unexpected, uncommon, and unlikely brand collaborations that we’ve been seeing all over the media. It’s got us thinking – how do these collaborations form in the first place?

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By Zoe Soeiro · Feb 8, 2023

What Gen Z Wants in the Workplace

Generation Z is now entering the workforce and they’re not afraid to set boundaries while prioritizing their ideal working conditions. If you’ve been confused on how to connect with this generation, one of our own Gen Z-er’s gives us the low down.

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By FUSE Create · Dec 24, 2022

Last Minute GIF Shop

Your family deserves the perfect gift this holiday season… but you forgot. Lucky for you, we have the perfect last minute GIFs.

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By Zoe Soeiro · Oct 24, 2022

How Advertising Influences Culture

Does advertising affect culture? Or does culture affect advertising? Let’s take a look at how advertising influences culture and integrates itself into society.

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