Ideas + Happenings

Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.

In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.

Being an influencer looks fun, glamorous, easy – basically looking nothing like a job. The result? An oversaturated talent pool where it’s difficult to define a creative niche.

Long-form content is making a comeback on the feeds and beyond! Consumers are feeling the fatigue of the thumb scroll and are seeking a pause from serotonin swaps and instead trying to play content all the way through.  

Raise your hand if you’ve ever seen a video or TV spot with absolutely no sound. Didn’t think so. Audio is an integral part to an ad, so we thought we’d do a bit of a dive into how audio’s used, and see if there’s any takeaways from the past and present that we can bring into future work.

Here are the top five actions brands should consider taking now, in order to adapt and thrive to AI changes.

Welcome to this month’s Brainfood session! And this time, we’re getting weird with it!

The marketing landscape is undergoing a monumental shift due to the integration of AI in consumers online shopping journeys. Here’s how big retailers are climbing on board.

Welcome to Brainfood – a new blog series where we walk you through what’s been keeping us creatives and strategists up at night! In…
Read More

As the year draws to a close, we’re taking a moment to reflect on the past 12 months, but just a moment. It’s been…
Read More