Ideas + Happenings

Print media and digital media are consistently seen as competitors but when combined, they can be more effective in engaging with consumers during online and offline activity.

We’ve had our cookies, wine, and turkey dinners – now it’s back to reality! But what does that reality look like for advertising professionals in 2023?

Augmented reality is affecting the decision-making process for consumers. Let’s take a look at how AR is changing the e-commerce world by letting shoppers “try before you buy.”

Does advertising affect culture? Or does culture affect advertising? Let’s take a look at how advertising influences culture and integrates itself into society.

BeReal is a rising social networking app like no other. How have brands found ways to optimize the platform as a new form of social media marketing? Especially as IG tries to emulate the appeal…

TikTok trends seem to be ever-changing and it can be difficult to pinpoint what makes certain brands go viral. We dive into some TikTok marketing strategies that are everything but the ordinary…

Opportunities in the gaming industry are at an all-time high, making major brands grab the chance for in-game advertising. Here’s the ins and the outs of this growing trend.

Speaking with any social media expert or community manager, you’ll hear terms like “creator” and “influencer.” And while you may assume that they’re interchangeable, that assumption would be, well, wrong.

Positive employee mental health isn’t just a fad that has come out of the COVID pandemic. It is a long-standing effect that will affect companies of all sizes and industries – including advertising.

How can you start doing your best stuff on YouTube, Twitch, Reddit, in the Meta-verse or whichever channels fit your target? Here are 5 quick wins to ensure your social game is on point.