Ideas + Happenings
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Showing posts tagged: Advertising
Embrace the Chaos: A Production POV
As a producer, my job is to take bold, creative ideas and turn them into reality—on schedule, on budget, and with just enough chaos to keep it exciting (because let’s be real, chaos is inevitable).
Read MoreA Deep Dive into AI Labels on Social Media
As agencies begin to leverage AI tools in creative production, it’s important to know what limitations online platforms are introducing to monitor its use.
Read MoreShort, punchy thoughts about all the Super Bowl ads
Not only did our Head of Strategy, Jon Crowley, watch every Super Bowl ad, he had opinions!
Read MoreIndie Agencies excel when we join together.
Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.
Read MoreIt’s Giving Internet Culture: A Look back as we enter 2025
We asked a member of each FUSE team to share their insights from 2024, and what they’ll be bringing to the table as we enter 2025. And it’s giving anything but demure 😉
Read MoreStop Doing Strategy Backwards
Frameworks are not analysis, decks are not narratives, and box filling isn’t your job.
Read MoreAI in Advertising: The Good and the Not-So-Good.
Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.
Read MoreBrainfood: What We Can Learn from Cult Brands
In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.
Read MoreDon’t Become an Influencer…
Being an influencer looks fun, glamorous, easy – basically looking nothing like a job. The result? An oversaturated talent pool where it’s difficult to define a creative niche.
Read MoreLong-Form Content – is it making a comeback?
Long-form content is making a comeback on the feeds and beyond! Consumers are feeling the fatigue of the thumb scroll and are seeking a pause from serotonin swaps and instead trying to play content all the way through.
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