Ideas + Happenings

When Maple Leaf Foods came to us with a challenge to build a big, buzzworthy, national campaign that elevated the “Made in Canada” message, we knew this wasn’t going to be about business as usual.

As a producer, my job is to take bold, creative ideas and turn them into reality—on schedule, on budget, and with just enough chaos to keep it exciting (because let’s be real, chaos is inevitable).

As agencies begin to leverage AI tools in creative production, it’s important to know what limitations online platforms are introducing to monitor its use.

Not only did our Head of Strategy, Jon Crowley, watch every Super Bowl ad, he had opinions!

Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.

We asked a member of each FUSE team to share their insights from 2024, and what they’ll be bringing to the table as we enter 2025. And it’s giving anything but demure 😉

Frameworks are not analysis, decks are not narratives, and box filling isn’t your job.

Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.

In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.

Being an influencer looks fun, glamorous, easy – basically looking nothing like a job. The result? An oversaturated talent pool where it’s difficult to define a creative niche.