Through our intelligence desk, FiQ, we found Canadians are most likely to shop local this year than any other year. This holiday season, marketers at local and independent retailers can instill the below tips to capture customers’ loyalty.

“No” is part of life for marketing professionals.When you hear it, don’t panic. Take a breath, and start planning your next move.

During this unprecedented crisis, the industry needs to continue to responsibly promote the health benefits of safe and sensible use of cannabis, but also have an eye on consumer behaviour.