Ideas + Happenings

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Showing posts tagged: Advertising

By Jacquie Kostuk · Sep 11, 2023

An Ode to the Mascot

Why so many brands are in their mascot era and why we should all be excited about the resurgence of camp.

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By Drew Lindsey · Aug 10, 2023

Do This, Not That: Internet Holidays

From International Cat Day to National Donut Day, internet holidays are a huge engagement opportunity and a great way to show off some personality. But what is right for your brand?

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By FUSE Create · Jul 18, 2023

Should my brand be on Threads? And do what there?!

New platform. Now what? You just got comfortable with TikTok, are flirting with the idea of Twitch, and now Pinterest has a semi-permanent role in your campaign plans as an inspired search channel. So, what do you do with Threads? Read on!

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By FUSE Create · Jul 17, 2023

FUSE Create launches ‘Indie As F’ concert series to celebrate 20th anniversary.

The “Indie As F” showcase will take place on three separate dates this summer in our new event space, located on the first floor of the Ossington office.


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By Emily Farrugia · May 5, 2023

The Value of Social Listening

As advertisers, we’re often called upon to ‘mind read’ what consumers want/need, along with the most effective way to reach them. The secret tool in our back pocket that helps us do this? Social listening.

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By Madison Rogers · Mar 30, 2023

Adapting Content for TikTok

If you can’t afford to create net new content for TikTok, there are several adjustments advertisers can do so users feel like the content is true to screen.

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By FUSE Create · Mar 14, 2023

Unexpected Brand Collaborations

There has been many unexpected, uncommon, and unlikely brand collaborations that we’ve been seeing all over the media. It’s got us thinking – how do these collaborations form in the first place?

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By Madison Rogers · Jan 24, 2023

Why Print Media Still Matters in the Digital Age

Print media and digital media are consistently seen as competitors but when combined, they can be more effective in engaging with consumers during online and offline activity.

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By FUSE Create · Jan 11, 2023

Rolling With the Punches in 2023

We’ve had our cookies, wine, and turkey dinners – now it’s back to reality! But what does that reality look like for advertising professionals in 2023?

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By Zoe Soeiro · Nov 21, 2022

Augmented Reality Shopping

Augmented reality is affecting the decision-making process for consumers. Let’s take a look at how AR is changing the e-commerce world by letting shoppers “try before you buy.”

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