Ideas + Happenings

As advertisers, we’re often called upon to ‘mind read’ what consumers want/need, along with the most effective way to reach them. The secret tool in our back pocket that helps us do this? Social listening.

If you can’t afford to create net new content for TikTok, there are several adjustments advertisers can do so users feel like the content is true to screen.

There has been many unexpected, uncommon, and unlikely brand collaborations that we’ve been seeing all over the media. It’s got us thinking – how do these collaborations form in the first place?

Print media and digital media are consistently seen as competitors but when combined, they can be more effective in engaging with consumers during online and offline activity.

We’ve had our cookies, wine, and turkey dinners – now it’s back to reality! But what does that reality look like for advertising professionals in 2023?

Augmented reality is affecting the decision-making process for consumers. Let’s take a look at how AR is changing the e-commerce world by letting shoppers “try before you buy.”

Does advertising affect culture? Or does culture affect advertising? Let’s take a look at how advertising influences culture and integrates itself into society.

BeReal is a rising social networking app like no other. How have brands found ways to optimize the platform as a new form of social media marketing? Especially as IG tries to emulate the appeal…

TikTok trends seem to be ever-changing and it can be difficult to pinpoint what makes certain brands go viral. We dive into some TikTok marketing strategies that are everything but the ordinary…

Opportunities in the gaming industry are at an all-time high, making major brands grab the chance for in-game advertising. Here’s the ins and the outs of this growing trend.