These are the words I live by within the agency, the words I agency by. And they have shaped my leadership style, the cultures I’ve helped build, and improved my probability of getting through the workday.

Us writers get stuck from time to time when writing headlines. It’s just science, I think. So, here are 10 different headline approaches to help jump-start your brain and get those creative juices flowing!

Through our intelligence desk, FiQ, we found Canadians are most likely to shop local this year than any other year. This holiday season, marketers at local and independent retailers can instill the below tips to capture customers’ loyalty.