Ideas + Happenings

Not only did our Head of Strategy, Jon Crowley, watch every Super Bowl ad, he had opinions!

Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.

We asked a member of each FUSE team to share their insights from 2024, and what they’ll be bringing to the table as we enter 2025. And it’s giving anything but demure 😉

Frameworks are not analysis, decks are not narratives, and box filling isn’t your job.

Coming out of recent FUSE Create planning sessions, we at the agency wanted to implement some AI discovery workshops so that we can leverage the tech to support our workflow.

In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty.

Being an influencer looks fun, glamorous, easy – basically looking nothing like a job. The result? An oversaturated talent pool where it’s difficult to define a creative niche.

Long-form content is making a comeback on the feeds and beyond! Consumers are feeling the fatigue of the thumb scroll and are seeking a pause from serotonin swaps and instead trying to play content all the way through.  

Raise your hand if you’ve ever seen a video or TV spot with absolutely no sound. Didn’t think so. Audio is an integral part to an ad, so we thought we’d do a bit of a dive into how audio’s used, and see if there’s any takeaways from the past and present that we can bring into future work.

Here are the top five actions brands should consider taking now, in order to adapt and thrive to AI changes.