Ideas + Happenings

The COVID-19 pandemic has wreaked havoc on marketing budgets for the better part of a year with brands having to freeze or redirect spend…
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Jingles. Remember those? When’s the last time you heard one? I, for one, have no idea. I’m sure I’ve heard one…sometime in the last…decade…or…
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I had two degrees, a scholarship and an internship under my belt and still couldn’t land a job in advertising. In my mind, being…
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Whenever you’ve been shopping for real estate, or merely just talking about it with friends, you always hear the word “location” in phrases. A…
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We’ve always thought advertisers are great under pressure, but this pandemic has shown us just how much we can handle lately. The unofficial one-year…
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After 20+ years in this industry, I’ve learned that to create great work, effective leadership, and an infectious agency culture, it can feel like…
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Headlines. We all know ‘em, and we all gotta write ‘em (mainly copywriters, but sometimes AD’s, and even Account peeps too!). Personally, I like…
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Although this has been a weird year to say the least, Canadians are just as excited as ever for the holiday season (a solid…
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The agency-client relationship is a delicate balance between working together towards a common goal, and managing influences and expectations placed upon both agency and…
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This article originally appeared on Canna Commerce.  It is a very challenging time. Not surprisingly, more and more people are turning to cannabis to…
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