Ideas + Happenings
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Showing posts tagged: Advertising
Unconventional TikTok Marketing Strategies
TikTok can be an intimidating social media platform for a business. With new trends hitting the Discover page daily plus “cancel culture” circulating the…
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The World of In-Game Advertising
For all the Honour of Kings and Pokémon GO addicts out there, you might be familiar with in-game advertising. In the middle of the…
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Creators vs. Influencers. What’s the difference?
Speaking with any social media expert or community manager, you’ll hear terms like “creator” and “influencer.” And while you may assume that they’re interchangeable,…
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Wellness and the employee experience
As an advertising agency, the employee experience has always been a part of our charm. Creating a culture that inspires creativity, attracts the best…
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Argument for Aspect Ratios (And Taking Social Seriously)
You need that 9:16. That 4:5. And that 1:1. If you’ve worked in advertising over the past decade, you’re probably familiar with those…
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What the F is Metaverse?
You walk into a room and anything you can imagine is there inside it. This is what the Metaverse is on the highest level,…
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Confessions and Lessons from a Former Community Manager
Every brand has one. They’re the voices behind the brand, big or small. Community Managers have a lot of sh*t thrown at them because…
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Is Influencer Marketing Still Valuable In 2021? We Like to Think So.
It’s a pretty hot debate among marketers today: do influencers even matter? As people were home more often due to the pandemic, this meant…
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Presenting is Storytelling
My father was a great storyteller. At the time, I didn’t know how he had us kids captivated by his narrative. Be it a…
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Branding at the 2021 Summer Olympics
The COVID-19 pandemic has wreaked havoc on marketing budgets for the better part of a year with brands having to freeze or redirect spend…
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