Ideas + Happenings
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Showing posts tagged: Clients
Subjectivity and its Subjugation of Creative Decision-Making
During the creative process, decisions have to be made about scripts, casting, music, wardrobe, colour, that all contribute the efficacy of the creative. Objectivity must be used when making decisions about creative, otherwise, the only audience the work will connect with, is you.
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The Future of Retail Is Here
Whenever you’ve been shopping for real estate, or merely just talking about it with friends, you always hear the word “location” in phrases. A…
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Running Digital Events During a Pandemic
As a team who spent most of their lives working in events, 2020 was weird. Although in-person meetups weren’t a thing, people still needed…
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What to do with a Shoestring Budget from a Client
Talk to any ad executive who’s been around long enough, and they’ll regale you with stories of the good old days: A lavish budget,…
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Creating Content in the Covid Era
One of the many perks of working in our industry is getting out of the office to go on shoots, audio records, edits and…
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Introducing FUSE Create
After 17 years, on May 5th 2020, what was previously “Fuse Marketing Group” and “Fuse Live”, two independent brands, became wholly FUSE Create – one cohesive brand. Where…
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