Ideas + Happenings
During this crisis, cannabis marketers should stay the course
This article originally appeared on Canna Commerce. It is a very challenging time. Not surprisingly, more and more people are turning to cannabis to…
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It’s not always easy, but let’s focus on the good in these difficult times
This past weekend, I experienced two emotional extremes of coping with 21 days of a global pandemic that has everyone on edge. The high…
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The meaning of “meaning” in brand marketing
The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
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Women, it’s time to champion each other
Michelle Williams said it best at the Golden Globes: “Women, 18 to 118, when it is time to vote, please do so in your…
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Introducing FUSE Create
After 17 years, on May 5th 2020, what was previously “Fuse Marketing Group” and “Fuse Live”, two independent brands, became wholly FUSE Create – one cohesive brand. Where…
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