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Ideas + Happenings

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By FUSE Create · Oct 27, 2020

Why “No” from a Client isn’t Always a Bad Thing

The agency-client relationship is a delicate balance between working together towards a common goal, and managing influences and expectations placed upon both agency and…
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By FUSE Create · Oct 5, 2020

Creating Content in the Covid Era

One of the many perks of working in our industry is getting out of the office to go on shoots, audio records, edits and…
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By FUSE Create · Sep 9, 2020

Working From Home, Or Living At Work?

It’s safe to say these past six months have been one for the books. I mean, obviously – we’ve been in the midst of…
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By FUSE Create · Aug 26, 2020

Back-To-School During A Pandemic: A School Of Thought

With back-to-school fast approaching, the FUSE Strategy & Research teams conducted a deep dive into how Canadian parents are feeling about sending their kids…
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By Garo Keresteci · Aug 7, 2020

During this crisis, cannabis marketers should stay the course

This article originally appeared on Canna Commerce.  It is a very challenging time. Not surprisingly, more and more people are turning to cannabis to…
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By Stephen Brown · Aug 7, 2020

It’s not always easy, but let’s focus on the good in these difficult times

This past weekend, I experienced two emotional extremes of coping with 21 days of a global pandemic that has everyone on edge. The high…
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By Aleena Mazhar · Aug 7, 2020

The meaning of “meaning” in brand marketing

The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
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By Bridget Westerholz · Aug 6, 2020

Women, it’s time to champion each other

Michelle Williams said it best at the Golden Globes: “Women, 18 to 118, when it is time to vote, please do so in your…
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By Steve Miller · Jul 25, 2020

Introducing FUSE Create

After 17 years, on May 5th 2020, what was previously “Fuse Marketing Group” and “Fuse Live”, two independent brands, became wholly FUSE Create – one cohesive brand. Where…
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