Through our intelligence desk, FiQ, we found Canadians are most likely to shop local this year than any other year. This holiday season, marketers at local and independent retailers can instill the below tips to capture customers’ loyalty.

I realize that the world is dealing with much bigger issues than my distain of everyone wearing sweatpants for 7+ months, but with the CMA Awards just around the corner, I feel now is the time to snap out of our collective fashion malaise, even if it’s just for one night.

“No” is part of life for marketing professionals.When you hear it, don’t panic. Take a breath, and start planning your next move.

How have shoots, audio and editing sessions changed since the pandemic started? We talked to a couple of our favourite audio and editor peeps to get their thoughts and learn how they’ve had to adapt along the way.

We dove deep into the lives of a few Fusies (the lovely people who work at FUSE Create) and asked how they’ve been dealing with working from home over the last few months under quarantine.

Navigating back to school is difficult enough as it is. But what happens when you throw a world-wide pandemic into the mix? Well, to find out, we conducted a deep dive into how Canadian parents are feeling about sending their kids back to school.

During this unprecedented crisis, the industry needs to continue to responsibly promote the health benefits of safe and sensible use of cannabis, but also have an eye on consumer behaviour.

This past weekend, I experienced two emotional extremes of coping with 21 days of a global pandemic that has everyone on edge. The high…
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The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
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Michelle Williams said it best at the Golden Globes: “Women, 18 to 118, when it is time to vote, please do so in your…
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