For brands that have up ‘til now stood idly by but are ready to adapt and adopt a social cause initiative, this guide is for you.

2020 brought some key virtual event learning – let’s be honest, we really didn’t have to do too many of these prior to 2020. So, after 10 months of turning physical events into virtual ones, here are the top 5 moments and methods in developing compelling online events.

These are the words I live by within the agency, the words I agency by. And they have shaped my leadership style, the cultures I’ve helped build, and improved my probability of getting through the workday.

In this day and age, budgets are almost always at least a little bit tight. But there are a few things we can do when a client shows up with an itsy-bitsy budget. Read our tips in this blog post.

Us writers get stuck from time to time when writing headlines. It’s just science, I think. So, here are 10 different headline approaches to help jump-start your brain and get those creative juices flowing!

Through our intelligence desk, FiQ, we found Canadians are most likely to shop local this year than any other year. This holiday season, marketers at local and independent retailers can instill the below tips to capture customers’ loyalty.

I realize that the world is dealing with much bigger issues than my distain of everyone wearing sweatpants for 7+ months, but with the CMA Awards just around the corner, I feel now is the time to snap out of our collective fashion malaise, even if it’s just for one night.

“No” is part of life for marketing professionals.When you hear it, don’t panic. Take a breath, and start planning your next move.

How have shoots, audio and editing sessions changed since the pandemic started? We talked to a couple of our favourite audio and editor peeps to get their thoughts and learn how they’ve had to adapt along the way.