Ideas + Happenings

Another year means another year of virtual graduations. While we loved helping Trent University celebrate their graduating class two years in a row, it’s…
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The COVID-19 pandemic has wreaked havoc on marketing budgets for the better part of a year with brands having to freeze or redirect spend…
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Jingles. Remember those? When’s the last time you heard one? I, for one, have no idea. I’m sure I’ve heard one…sometime in the last…decade…or…
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I had two degrees, a scholarship and an internship under my belt and still couldn’t land a job in advertising. In my mind, being…
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Whenever you’ve been shopping for real estate, or merely just talking about it with friends, you always hear the word “location” in phrases. A…
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While working through a client segmentation analysis recently, some of the new data points captured our attention. Two social platforms, specifically Facebook and YouTube,…
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April is Stress Awareness Month and while most of you are probably thinking you’ve been celebrating stress month since March 2020, April is THE…
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We’ve always thought advertisers are great under pressure, but this pandemic has shown us just how much we can handle lately. The unofficial one-year…
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There are a few traits that tend to come standard issue with a good creative. A good art director, for example, has a keen…
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Remember when whatever was happening in the news was separate from what was happening with your brand? When you didn’t publicly align yourself with…
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