Ideas + Happenings

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By Garo Keresteci · Aug 7, 2020

During this crisis, cannabis marketers should stay the course

During this unprecedented crisis, the industry needs to continue to responsibly promote the health benefits of safe and sensible use of cannabis, but also have an eye on consumer behaviour.

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By Stephen Brown · Aug 7, 2020

It’s not always easy, but let’s focus on the good in these difficult times

This past weekend, I experienced two emotional extremes of coping with 21 days of a global pandemic that has everyone on edge. The high…
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By Aleena Mazhar · Aug 7, 2020

The meaning of “meaning” in brand marketing

The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
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