Trend hunting. What even is it? What do you do with it? This Field Trip will help you as a business figure out new and relevant ways to connect with your customers. A meme may not be the best fit for you and your company, so we want to show you all the ways to stay relevant and on-culture to connect with the consumers of now.

Jacquie Kostuk, Director of Creative Strategy, will lead the discussion with a presentation and answer any questions at the end that can keep up the conversation. Executive Creative Director Steve Miller will be your host.