Ricola swiftly jumps on a cultural moment.
Ah-ha! When you’re sampling, it’s not only an opportunity to place your product in the hands of consumers, but in their hearts as well.
When T-Swift came to town, brands were scrambling to find their place on the tour. Ricola, an everyday throat care brand, found their place: sampling their new portable Box format outside the concert to help Swifties and their throats with all that singing. But the brand didn’t stop there. To leave a lasting impression, Ricola tapped into the culture of Tay Tay; giving out a logo-less friendship bracelet that referenced a voice-inspired song with every sample, creating a meaningful and authentic connection with fans.
- Experiential
- Social Media
- Branding
Results
Samples
(160% of goal)
Bracelets
Engagements
Emphatic unpaid
random influencer