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Ricola swiftly jumps on a cultural moment.

Ah-ha! When you’re sampling, it’s not only an opportunity to place your product in the hands of consumers, but in their hearts as well.

 

When T-Swift came to town, brands were scrambling to find their place on the tour. Ricola, an everyday throat care brand, found their place: sampling their new portable Box format outside the concert to help Swifties and their throats with all that singing. But the brand didn’t stop there. To leave a lasting impression, Ricola tapped into the culture of Tay Tay; giving out a logo-less friendship bracelet that referenced a voice-inspired song with every sample, creating a meaningful and authentic connection with fans.

  • Experiential
  • Social Media
  • Branding

Results

8000

Samples
(160% of goal)

6000

Bracelets

12 K

Engagements

1

Emphatic unpaid
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