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Schneiders beat AI at its own game.

Ah-ha! A recent study suggested AI could produce tastier food images than the real thing. Schneiders disagreed, and we went on to prove it. 


AI-generated anything is pretty convincing these days. In fact, in a recent study, researchers discovered that AI-generated food photos look tastier than real ones… Or do they? Our client Schneiders, who prides themselves on deliciously crafted recipes, also prides themselves on delicious food photography. So, using the same research methodology as the study, we put 134 years of quality to the test, to see if AI could generate tastier looking photos than Schneiders. (*Spoiler alert* – It can’t.)

  • AI
  • Media Planning & Buying
  • OLV


+9107 %

More Shares
(vs. L3M average)

10 X

Organic Engagement
(vs. L3M average)

+627 %

More Organic Impressions
(vs. L3M average)

+45 %

More Online Mentions
(vs. L2M average)