Ah-ha! Most hospitals talk about ‘care’ only in the medical sense. There’s an opportunity to talk about care in a more human way – to tell stories instead of treatments.

Sinai Health had been running their “See What Care Can Do” campaign for a couple of years. But “care” is something all hospitals provide and was a rather homogenous message in the category. To break out of the sea-of-sameness, we gave the campaign a little TLC, and put a name and a face to the ‘care’ Sinai Health provides. In “See What We Can Do”, we gave ‘care’ a more personal touch. We made it feel human, real, and inclusive, of all the people and all these ways Sinai Health provides care.