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Hilton pop’s-up on the Green

Ah-ha! As people start to travel again, how do you demonstrate your hotel has the best stay? You let people experience it for themselves, even on a golf course.

After a two-year hiatus, to debut their new partnership with Golf Canada, Hilton new a 10’ x 10’ booth at the first live PGA event in Canada wasn’t going to cut it. So, we built a 200sqft pop-up hotel at on the RBC Canadian open and CP Women’s Open. We awarded six lucky golf fans the stay of a lifetime in a one-of-a-kind, luxury, one-bedroom hotel just off the green – it was the best seat in the house, and the best bed. From PR, to digital, to influencer outreach, and social content, to date, Hilton On The Green is the most talked about campaign in Hilton Canada’s history.

  • Activation
  • PR Strategy & Execution
  • Contesting & Concepting

Results

500 M

Media Impressions

2 M

Social Engagements

273 +

Media Stories

7

Countries reported on the campaign