Ah-ha! Some of the most important stories come from the people least able to tell them. We can use silence to invoke a sense of loss, so people value stories they’ve yet to hear.

With little to no awareness, Reel Start, a not-for-profit that empowers youth from underrepresented communities to change their world through film, needed to grab consumers’ attention to reach their fundraising goal. So we launched “Give new Voices a Voice”, a campaign that demonstrates the strength of their voice, by not hearing their voice at all. A redesigned website housed the content and a gofundme page housed the donations.