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Bordimer; one bored lil’ monster.

Ah-ha! We realized bored kids stuck at home were driving parents crazy, and that meal kits could offer more to these families than just a meal.

For a brand with its purpose built right into its name – LunchMate – we needed to change the way consumers perceived the brand as parents and kids were all at home. So, we leaned heavily into the DIY aspect of the product and leveraged the monsters to create a new usage occasion that was all about fun. And parents and kids alike quickly adopted Bordimer, the most boredest monster ever, on to their tables.

  • Social Content
  • Digital Couponing
  • Media Planning & Buying


37 %

Increase in sales
(640% ahead of goal!)

47.7 M

(20% more than expectation)

33 K

Social engagements

+6.7 pts

Lift in Consideration
(Best in Class on YouTube)