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Ricola hacks your social feed.

When it comes to relieving you of your worst cold symptoms, Ricola needed to prove its natural efficacy and make some noise, to better compete against the Halls of the world. So we hacked the traditional video ad units on FB and IG and in doing so demonstrated the power of nature, literally, and made people look, and think, twice about Ricola, achieving 15% growth during the campaign.

  • Campaign Development
  • Social Content
  • Media Planning


89 %

Completed View Rate
(200% increase YOY)

+ 32.6

Point increase in Ad Recall
(500% above CPG norm)

240 %

Above CPG Norm in
Message Association

# 1

in Ricola Market Share Percentage