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Shout your heart throat out.

To shift Ricola’s efficacy message from cough and sore throat relief to everyday care, Ricola needed to disrupt the seasonal nature of its purchase cycle. Through social listening and ethnography research, we developed the ‘Everyday Voice’ campaign that shifted consumer purchasing behaviour leading to a 2700% increase in unit sales growth and building top-of-mind awareness for the brand.

  • Social Content
  • OOH
  • Print
500 %

Increase in GTA sales
(vs. rest of ON)

142 %

Increase in Market Share.

34.6 M



No. of countries
picking up the work.