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Shout your heart throat out.

Ah-ha! We recognized how valuable personal expression is to people, that means protecting one’s voice is as important as what one does with it.

To shift Ricola’s efficacy message from cough and sore throat relief to everyday care, Ricola needed to disrupt the seasonal nature of its purchase cycle. Through social listening and ethnography research, we developed the ‘Everyday Voice’ campaign that shifted consumer purchasing behaviour leading to a 2700% increase in unit sales growth and building top-of-mind awareness for the brand.

  • Social Content
  • OOH
  • Media Planning & Buying


500 %

Increase in GTA sales
(vs. rest of ON)

142 %

Increase in Market Share.

34.6 M



No. of countries
picking up the work.