Sleep-Eze: It's a sleep come true.
Ah-ha! Competitors were all parodying sleep, but we recognized that what people who can’t sleep worry about most is how they’ll feel the next day.
In a category obsessed with deep, drooling, contented sleepers, we positioned Sleep-Eze as the sleep-aid brand that understands the REAL benefit of a good night’s sleep; how it makes you feel the next day. Leaning into the surreal qualities of a dream state, we broke category convention to show insomniacs the secret to getting sleep they’ve been dreaming of. And after just one week, the unique, slightly surreal approach gave Sleep-Eze the breakthrough it was dreaming of, and it’s best sales week in two years.
- Strategy & Insight
- Creative Development
- Brand Building
Results
Increase in Units Sold
(vs. Previous five-week average)
Increase in Units Sold
Year Over Year
Increase in Dollar Sales
Year Over Year
Media Impressions