Ideas + Happenings

Universal Music Group’s decision to part ways with TikTok has shaken both the music industry and social media users alike. As we enter a new age of TikTok, here are our first thoughts on the benefits for brands in this space.

No two social platforms are the same, so social best practices aren’t either. Whether you’re looking at audiences or types of content, what works…
Read More

Knowing what your audience is thinking and feeling is key when it comes to finding a way to resonate with them. As advertisers, we’re…
Read More