Ideas + Happenings
Category:
Sort by:
Showing posts by: Luke Moore
By Luke Moore · Feb 22, 2022
Did the Universal Ad Unit Just Shift?
While working through some data for a client recently, the media team noticed something interesting. It looks as though the universal ad unit may…
Read More
By Luke Moore · Aug 26, 2021
SVOD, TVOD, BVOD, PVOD, OMGVOD – What does it all mean?
Clients keep asking us about the impact new streaming “channels” like Netflix and Amazon Prime are having on traditional TV viewing. These inquiries are…
Read More
By Luke Moore · Apr 20, 2021
Social is #1 With a Bullet
While working through a client segmentation analysis recently, some of the new data points captured our attention. Two social platforms, specifically Facebook and YouTube,…
Read More