Ideas + Happenings

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Showing posts by: Luke Moore

By Luke Moore · Feb 22, 2022

Did the Universal Ad Unit Just Shift?

When the 30 second spot falls from the #1 position, it is safe to conclude that the way we create ads has changed. Read more about how exactly it is from our VP and Managing Director of Media, Luke Moore.

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By Luke Moore · Aug 26, 2021

SVOD, TVOD, BVOD, PVOD, OMGVOD – What does it all mean?

SVOD is but one form of video on-demand services that are now amongst a growing list of VOD delivery mechanisms. The following is a quick reference list to help you along your video way.

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By Luke Moore · Apr 20, 2021

Social is #1 With a Bullet

TV had been the undisputed heavy weight champion of media for decades before it was quietly supplanted by an upstart that was barely visible just twelve years ago. It dawned on us that social media has become a primary medium, and quite literally, this changes everything.

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