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Showing posts by: Steve Miller
Subjectivity and its Subjugation of Creative Decision-Making
During the creative process, decisions have to be made about scripts, casting, music, wardrobe, colour, that all contribute the efficacy of the creative. Objectivity must be used when making decisions about creative, otherwise, the only audience the work will connect with, is you.
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10 DO’s & DON’Ts in creating an agency culture that thrives, and wins.
In less than three years, we took FUSE Create from off the radar, to being one of the top three small agencies in Canada….
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Presenting is Storytelling
My father was a great storyteller. At the time, I didn’t know how he had us kids captivated by his narrative. Be it a…
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Ten Quotes To Help Navigate, Nourish, and Survive Agency Life
After 20+ years in this industry, I’ve learned that to create great work, effective leadership, and an infectious agency culture, it can feel like…
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Introducing FUSE Create
After 17 years, on May 5th 2020, what was previously “Fuse Marketing Group” and “Fuse Live”, two independent brands, became wholly FUSE Create – one cohesive brand. Where…
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