Canadian Tire’s northern lights.

After a season of industry-wide recalls, Canadian Tire needed to increase consumer confidence in their NOMA holiday lights. To win back that confidence, we found the coldest, darkest corner of Canada, Destruction Bay, Yukon, and used more than 12K lights to decorate a remote research station. Online, the video was triggered by cold temperatures, and on TV, the video triggered 100% confidence.

  • Activation
  • Content Production
  • Media Planning
2.7 M

Online Views

10 %

Click-Through Rate

100 %

Increase in Sales