Cholula mixes up your morning.

To better compete with more mainstream hot sauces, Cholula needed to find new usage occasions for its flavoured hot sauce. First, we tapped into all things millennial, and then we tapped into brunch and launched “Unleash Your Inner Chef.” During the three-year campaign, we offered new takes on old recipes and built a community around advocates and influencers, turning the heat up on Cholula in the process.

  • Event Design
  • Content Creation
  • Influencer Campaign
19 %

Increase in Sales
(Year 1)

200 %

Category Growth
(Year 2)

45 %

Increase in Sales
(Year 3)