World Series vs. Super Bowl Viewership: who came out on top?
Game 7 of the 2025 World Series was the most watched Rogers broadcast of all time, averaging 10.9 million viewers at any time during the game.
Game 7 of the 2025 World Series on November 1st was the most watched Rogers broadcast of all time, averaging 10.9 million viewers at any time during the game. Safe to say, most of the FUSE staff was part of that viewership number! But how did that compare to the Super Bowl?
The Numbers
Throughout the night, a total of 18.5 million people tuned in to the World Series with viewership peaking in the bottom of the 9th inning when bases were loaded and Ernie Clement was at bat. It seems like all of Canada was watching, with the MLB reporting that it was their most watched game globally in 34 years.
With the Blue Jays being in the competition for the first time since 1993, it could have been a key contributing factor to the increase in viewership. A 46% increase in viewership from Canada and the U.S. to be exact.
The overall series represents the seven most watched Jays games of all time, with 23 million Canadians tuning in to at least one game and an average of 7.5 million for the entire series. Over the course of the MLB playoffs, Roger’s Sportsnet averaged 2.5 million viewers per game with a cumulative reach of 24.8 million. Not only did Rogers make money off advertisers, with cost estimates for a 30 second spot during the Series ranging between $150,000 and $200,000, they are also benefiting in terms of 2026 tickets sales.
Comparing to the 2025 Super Bowl
To give you context to these numbers, the 2025 Super Bowl in February saw an average of 8.5 million viewers. There were 16.6 million over the entire night with a peak of 9.6 million people during the halftime show. This year’s Super Bowl was down in viewership roughly 15% from 2024, despite the extra interest from the Swifties and those following the ongoing tensions between Toronto’s Drake and halftime performer Kendrick Lamar.
The Olympics Set the Benchmark
The most watched Canadian broadcast of all time remains the gold medal Olympic Hockey game in 2010 when Canada faced the Unites States. Averaging 16.6 million viewers, the broadcast peaked at 26.5 million – 78% of the Canadian population at that time. Of the top Canadian broadcast of all time, the 2010 Olympics currently holds the top 5 spots listed on Wikipedia. Once the article is updated with official numbers, the Jays game 7 should slide into the 4th place slot.
Regardless of the outcome of the championship series, viewership of game 7 (along with the rest of the post-season) was a huge win for both Rogers and advertisers who bought in (like our client Gay Lea’s ‘Simply Sweet’ spot!).
It will be interesting to see if future major sporting events, like next year’s FIFA World Cup or Milano Olympics will break any future records, or if baseball just became Canada’s second favourite sport.
Photo by Tim Gouw via Pexels.
