Ideas + Happenings
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Showing posts by: Jacquie Kostuk
The Strategy Behind: Britebound’s ‘The Right Fit’
We’ve been tasked to help Britebound (re)launch their new identity this year. Here’s the behind-the-scenes look on the strategy that made the head turning work.
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A Layered Approach to Influencers
Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Now, the idea of working with…
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An Ode to the Mascot
Photo via SportsMascots.com. In the 10s (2010s not the 1910s), brands lost their playful, goofy and gimmicky mascot selves, in favour of a more…
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Argument for Aspect Ratios (And Taking Social Seriously)
You need that 9:16. That 4:5. And that 1:1. If you’ve worked in advertising over the past decade, you’re probably familiar with those…
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Confessions and Lessons from a Former Community Manager
Every brand has one. They’re the voices behind the brand, big or small. Community Managers have a lot of sh*t thrown at them because…
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