FUSE XM: Summer 2025 (Part 2)
Even though summer has drawn to a close, our FUSE XM activations are proving there's no end in sight to the excitement.
Even though summer has drawn to a close, our FUSE XM activations are proving there’s no end in sight to the excitement. Just last week, we partnered with Fujifilm for an unforgettable activation that brought our signature blend of bold visuals and meaningful engagement to life for the creator community in Montreal.
It was one more snapshot of how we bring brands to life beyond the expected – and we are so excited to bring you part 2 of all the amazing activations we produced these last few weeks.
Fujifilm’s Create with Us in Montreal
As you might know, the Montreal art scene is thriving, filled with talented photographers, cinematographers and creators. That’s why Fujifilm wanted to create an event that puts these Montreal creatives in the spotlight.
Introducing Create With Us – a one day event where artists and creators came together for a day of workshops, guided photo walks, and plenty of chances to connect with industry pros, plus a happy hour to close out the night. On September 7, guests watched panelists share their insights including documentary filmmaker Beatrice Vu, portrait photographer Patrick La Roque, and graphic artist Mustafa Hacalaki.
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Fujifilm’s Joy Tour
While we’re in Fujifilm land, we can share that we popped up at even more festivals all summer long. In addition to the unmatched vibes at Electric Island, we brought our Joy Tour pop up to the insane energy at Boots and Hearts, and the very sweet community at the Japan Festival right in Mississauga.
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Ricola Relief Tour
After the success of our Taylor Swift x Ricola campaign, we decided to continue the momentum and station ourselves at major concerts within the city (and there were a lot!).
We camped out at venues for The Weeknd, Tate McRae and the Jonas Brothers to hand out Ricola samples to fans who we knew would sing their throat (and their hearts) out.
CIBC x Toronto Tempo
CIBC is a proud founding partner of the Toronto Tempo and proud to champion ambitions on and off the court. To engage fans across Canada for the upcoming WNBA season and to celebrate Canada’s new team, we helped host a community event in Vancouver.
With some t-shirt giveaways (shout out Peace & Cotton!) and a chance to join the Tempo fan base with your very own custom fan jersey, plus take your own team photo, Vancouver basketball fans were able to connect with each other and get hyped for the inaugural season in 2026.
The next community event is this weekend in Montreal.
Hilton @ the Women’s Open
We also made an appearance back at the Women’s Open on behalf of Hilton. While there was no Gourmet on the Green dinner at this event, we did host an activation where Honors Members can get a front row seat to the action. The activation gave guests a place to sit down and cool off with snacks and refreshments while watching the game up close. For some added value, we also ran a contest that allowed for fans to sign up for a chance to win trip for two to Conrad Punta de Mita.
Grenade Sampling
Lastly, our favourite protein bar will be activating at JACKALOPE Montreal this weekend (!!). This is their first year of partnership with the action sports festival that celebrates vertical and street skateboarding, bouldering, base jumping, and breaking. We will have some on site sampling for fans and athletes alike.
Grenade also popped up at Turf Wars in Toronto, an athletic competition designed to test your speed, endurance and overall athleticism (aka a perfect fit for the brand!).
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