Ideas + Happenings

Every few years, there seems to be a cultural shift towards something fresh and exciting. We asked a few Creatives what skills they think they’ll need by 2030.

AI will shape the information & choices that people depend on every day. Therefore, we’ve got to at least consider marketing to the machines.

Game 7 of the 2025 World Series on was the most watched Rogers broadcast of all time, averaging 10.9 million viewers at any time during the game.

From MySpace to Facebook to TikTok, there’s been quite the evolution of both the functional capabilities of platforms, and what users expect from them.

After the closure of the Miami Ad School Toronto, everyone at FUSE put their heads together to think of a way we can support students. That’s why on August 12, we hosted the Ossington Ad School, a one-day, high-impact bootcamp designed to inspire, educate, and connect the next generation of creative minds.

When Maple Leaf Foods came to us with a challenge to build a big, buzzworthy, national campaign that elevated the “Made in Canada” message, we knew this wasn’t going to be about business as usual.

As a producer, my job is to take bold, creative ideas and turn them into reality—on schedule, on budget, and with just enough chaos to keep it exciting (because let’s be real, chaos is inevitable).

As agencies begin to leverage AI tools in creative production, it’s important to know what limitations online platforms are introducing to monitor its use.

Not only did our Head of Strategy, Jon Crowley, watch every Super Bowl ad, he had opinions!

Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.