Ideas + Happenings

For brands that have up ‘til now stood idly by but are ready to adapt and adopt a social cause initiative, this guide is for you.

Through our intelligence desk, FiQ, we found Canadians are most likely to shop local this year than any other year. This holiday season, marketers at local and independent retailers can instill the below tips to capture customers’ loyalty.

Navigating back to school is difficult enough as it is. But what happens when you throw a world-wide pandemic into the mix? Well, to find out, we conducted a deep dive into how Canadian parents are feeling about sending their kids back to school.