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Showing posts tagged: Advertising
Ten Quotes To Help Navigate, Nourish, and Survive Agency Life
After 20+ years in this industry, I’ve learned that to create great work, effective leadership, and an infectious agency culture, it can feel like…
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10 Different Types of Headlines for When You’re Stuck
Headlines. We all know ‘em, and we all gotta write ‘em (mainly copywriters, but sometimes AD’s, and even Account peeps too!). Personally, I like…
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Fighting with the e-commerce giants – how local shops can prep for the holiday shopping season
Although this has been a weird year to say the least, Canadians are just as excited as ever for the holiday season (a solid…
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Why “No” from a Client isn’t Always a Bad Thing
The agency-client relationship is a delicate balance between working together towards a common goal, and managing influences and expectations placed upon both agency and…
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During this crisis, cannabis marketers should stay the course
This article originally appeared on Canna Commerce. It is a very challenging time. Not surprisingly, more and more people are turning to cannabis to…
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The meaning of “meaning” in brand marketing
The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
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Introducing FUSE Create
After 17 years, on May 5th 2020, what was previously “Fuse Marketing Group” and “Fuse Live”, two independent brands, became wholly FUSE Create – one cohesive brand. Where…
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