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Showing posts tagged: Culture
Brainfood: Evolution of Social
Welcome to Brainfood – a new blog series where we walk you through what’s been keeping us creatives and strategists up at night! In…
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Being Indie as F in 2024
As the year draws to a close, we’re taking a moment to reflect on the past 12 months, but just a moment. It’s been…
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A Layered Approach to Influencers
Influencers and Creators are a mainstay in today’s brand advertising arsenal, as important as SEO or even TV. Now, the idea of working with…
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An Ode to the Mascot
Photo via SportsMascots.com. In the 10s (2010s not the 1910s), brands lost their playful, goofy and gimmicky mascot selves, in favour of a more…
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Do This, Not That: Internet Holidays
When it comes to internet holidays, the opportunities are endless…maybe even too endless if we’re being honest. So, how do you know which holiday…
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Should my brand be on Threads? And do what there?!
Written by Jacquie Kostuk (Director, Creative Strategy) and Emily Farrugia (Creative Strategist). New platform. Now what? You just got comfortable with TikTok, are flirting…
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FUSE Create launches ‘Indie As F’ concert series to celebrate 20th anniversary.
We are excited to announce our indie concert series featuring a lineup of talented local artists in celebration of their 20th anniversary. The “Indie…
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The Value of Social Listening
Knowing what your audience is thinking and feeling is key when it comes to finding a way to resonate with them. As advertisers, we’re…
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Unexpected Brand Collaborations
Social media is no stranger to brand collaborations with influencers and artists. Partnerships can be beneficial for both parties and help brands target a…
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What Gen Z Wants in the Workplace
The work environment has constantly been shifting over the past three years from in-person, to online, to back to in-person and/or a hybrid model….
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