Ideas + Happenings

From MySpace to Facebook to TikTok, there’s been quite the evolution of both the functional capabilities of platforms, and what users expect from them.

Even though summer has drawn to a close, our FUSE XM activations are proving there’s no end in sight to the excitement.

After the closure of the Miami Ad School Toronto, everyone at FUSE put their heads together to think of a way we can support students. That’s why on August 12, we hosted the Ossington Ad School, a one-day, high-impact bootcamp designed to inspire, educate, and connect the next generation of creative minds.

A first-person perspective on making the career shift from Strategist to Copywriter.

We are in the midst of summer and we at FUSE have been making our presence known, taking up space and of course … Turning Heads. 

When Maple Leaf Foods came to us with a challenge to build a big, buzzworthy, national campaign that elevated the “Made in Canada” message, we knew this wasn’t going to be about business as usual.

As a producer, my job is to take bold, creative ideas and turn them into reality—on schedule, on budget, and with just enough chaos to keep it exciting (because let’s be real, chaos is inevitable).

As agencies begin to leverage AI tools in creative production, it’s important to know what limitations online platforms are introducing to monitor its use.

We had the opportunity to build a physical Legacy Space in a central area of our office; a space designed to promote awareness of the Downie Wenjack Fund, showcase Chanie Wenjack’s tragic story and provide literature about the true history of Canada.

This year’s theme of “Accelerate Action” empowers me to not just reflect, but to think about what we can do to make gender parity a reality, ideally sooner than year 2158.