Ideas + Happenings

When Maple Leaf Foods came to us with a challenge to build a big, buzzworthy, national campaign that elevated the “Made in Canada” message, we knew this wasn’t going to be about business as usual.

As a producer, my job is to take bold, creative ideas and turn them into reality—on schedule, on budget, and with just enough chaos to keep it exciting (because let’s be real, chaos is inevitable).

As agencies begin to leverage AI tools in creative production, it’s important to know what limitations online platforms are introducing to monitor its use.

We had the opportunity to build a physical Legacy Space in a central area of our office; a space designed to promote awareness of the Downie Wenjack Fund, showcase Chanie Wenjack’s tragic story and provide literature about the true history of Canada.

This year’s theme of “Accelerate Action” empowers me to not just reflect, but to think about what we can do to make gender parity a reality, ideally sooner than year 2158.

Not only did our Head of Strategy, Jon Crowley, watch every Super Bowl ad, he had opinions!

Through mentorship programs, collaboration among agencies worldwide, and the plethora of educational opportunities, here are ways FUSE Create has used WPI to our advantage.

We asked a member of each FUSE team to share their insights from 2024, and what they’ll be bringing to the table as we enter 2025. And it’s giving anything but demure 😉

Frameworks are not analysis, decks are not narratives, and box filling isn’t your job.

The horror genre has exploded and now employees’ watchlists have led to advertising inspiration from this unlikely source. Here are some takeaways!