Ideas + Happenings

To mark my 25th anniversary in the advertising industry, I wrote a series of LinkedIn posts all of last year called “Sit, Sip, ‘n Scroll Sundays.” Here are some agency learnings from my 25 years in the business.

Every few years, there seems to be a cultural shift towards something fresh and exciting. We asked a few Creatives what skills they think they’ll need by 2030.

AI will shape the information & choices that people depend on every day. Therefore, we’ve got to at least consider marketing to the machines.

Game 7 of the 2025 World Series on was the most watched Rogers broadcast of all time, averaging 10.9 million viewers at any time during the game.

From MySpace to Facebook to TikTok, there’s been quite the evolution of both the functional capabilities of platforms, and what users expect from them.

Even though summer has drawn to a close, our FUSE XM activations are proving there’s no end in sight to the excitement.

After the closure of the Miami Ad School Toronto, everyone at FUSE put their heads together to think of a way we can support students. That’s why on August 12, we hosted the Ossington Ad School, a one-day, high-impact bootcamp designed to inspire, educate, and connect the next generation of creative minds.

A first-person perspective on making the career shift from Strategist to Copywriter.

We are in the midst of summer and we at FUSE have been making our presence known, taking up space and of course … Turning Heads. 

When Maple Leaf Foods came to us with a challenge to build a big, buzzworthy, national campaign that elevated the “Made in Canada” message, we knew this wasn’t going to be about business as usual.