Ideas + Happenings
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Showing posts tagged: Advertising
Is Influencer Marketing Still Valuable In 2021? We Like to Think So.
It’s a pretty hot debate among marketers today: do influencers even matter? As people were home more often due to the pandemic, this meant…
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Presenting is Storytelling
My father was a great storyteller. At the time, I didn’t know how he had us kids captivated by his narrative. Be it a…
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Branding at the 2021 Summer Olympics
The COVID-19 pandemic has wreaked havoc on marketing budgets for the better part of a year with brands having to freeze or redirect spend…
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Where Have All The Jingles Gone?
Jingles. Remember those? When’s the last time you heard one? I, for one, have no idea. I’m sure I’ve heard one…sometime in the last…decade…or…
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Awards Aren’t Everything
I had two degrees, a scholarship and an internship under my belt and still couldn’t land a job in advertising. In my mind, being…
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The Future of Retail Is Here
Whenever you’ve been shopping for real estate, or merely just talking about it with friends, you always hear the word “location” in phrases. A…
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It’s Been 1 Year of COVID
We’ve always thought advertisers are great under pressure, but this pandemic has shown us just how much we can handle lately. The unofficial one-year…
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Ten Quotes To Help Navigate, Nourish, and Survive Agency Life
After 20+ years in this industry, I’ve learned that to create great work, effective leadership, and an infectious agency culture, it can feel like…
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10 Different Types of Headlines for When You’re Stuck
Headlines. We all know ‘em, and we all gotta write ‘em (mainly copywriters, but sometimes AD’s, and even Account peeps too!). Personally, I like…
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Fighting with the e-commerce giants – how local shops can prep for the holiday shopping season
Although this has been a weird year to say the least, Canadians are just as excited as ever for the holiday season (a solid…
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