Ideas + Happenings
Did the Universal Ad Unit Just Shift?
While working through some data for a client recently, the media team noticed something interesting. It looks as though the universal ad unit may…
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10 DO’s & DON’Ts in creating an agency culture that thrives, and wins.
In less than three years, we took FUSE Create from off the radar, to being one of the top three small agencies in Canada….
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Confessions and Lessons from a Former Community Manager
Every brand has one. They’re the voices behind the brand, big or small. Community Managers have a lot of sh*t thrown at them because…
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Is Influencer Marketing Still Valuable In 2021? We Like to Think So.
It’s a pretty hot debate among marketers today: do influencers even matter? As people were home more often due to the pandemic, this meant…
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Pet separation anxiety. It’s real. And it’s ruff.
Dogs. We love ‘em. And they love us. And speaking on behalf of all dogs around the planet, it’s safe to say they’ve not…
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The Return to Events…IRL!
Over the last year, we at FUSE Create have been figuring out how to bring our experiential business digital, and to say we’ve learned…
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Presenting is Storytelling
My father was a great storyteller. At the time, I didn’t know how he had us kids captivated by his narrative. Be it a…
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SVOD, TVOD, BVOD, PVOD, OMGVOD – What does it all mean?
Clients keep asking us about the impact new streaming “channels” like Netflix and Amazon Prime are having on traditional TV viewing. These inquiries are…
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Graduation: The State of the Industry
Another year means another year of virtual graduations. While we loved helping Trent University celebrate their graduating class two years in a row, it’s…
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Branding at the 2021 Summer Olympics
The COVID-19 pandemic has wreaked havoc on marketing budgets for the better part of a year with brands having to freeze or redirect spend…
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