Ideas + Happenings
Confessions and Lessons from a Former Community Manager
Every brand has one. They’re the voices behind the brand, big or small. Community Managers have a lot of sh*t thrown at them because…
Read More
Is Influencer Marketing Still Valuable In 2021? We Like to Think So.
It’s a pretty hot debate among marketers today: do influencers even matter? As people were home more often due to the pandemic, this meant…
Read More
Pet separation anxiety. It’s real. And it’s ruff.
Dogs. We love ‘em. And they love us. And speaking on behalf of all dogs around the planet, it’s safe to say they’ve not…
Read More
The Return to Events…IRL!
Over the last year, we at FUSE Create have been figuring out how to bring our experiential business digital, and to say we’ve learned…
Read More
Presenting is Storytelling
My father was a great storyteller. At the time, I didn’t know how he had us kids captivated by his narrative. Be it a…
Read More
SVOD, TVOD, BVOD, PVOD, OMGVOD – What does it all mean?
Clients keep asking us about the impact new streaming “channels” like Netflix and Amazon Prime are having on traditional TV viewing. These inquiries are…
Read More
Graduation: The State of the Industry
Another year means another year of virtual graduations. While we loved helping Trent University celebrate their graduating class two years in a row, it’s…
Read More
Branding at the 2021 Summer Olympics
The COVID-19 pandemic has wreaked havoc on marketing budgets for the better part of a year with brands having to freeze or redirect spend…
Read More
Where Have All The Jingles Gone?
Jingles. Remember those? When’s the last time you heard one? I, for one, have no idea. I’m sure I’ve heard one…sometime in the last…decade…or…
Read More
Awards Aren’t Everything
I had two degrees, a scholarship and an internship under my belt and still couldn’t land a job in advertising. In my mind, being…
Read More
