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Showing posts tagged: Advertising
Unexpected Brand Collaborations
Social media is no stranger to brand collaborations with influencers and artists. Partnerships can be beneficial for both parties and help brands target a…
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Why Print Media Still Matters in the Digital Age
Who else is weary of the age-old debate: “Is print advertising really dead?” As we reflect on the previous three years, I think we’ve…
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Rolling With the Punches in 2023
We’ve had our cookies, wine, and turkey dinners – now it’s back to reality! But what does that reality look like for advertising professionals…
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Augmented Reality Shopping
If you’ve seen the movie Clueless, then you have probably always wanted Cher’s digital wardrobe that allows her to virtually try-on all her outfits….
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How Advertising Influences Culture
Have you ever ran to your car after scoring a great deal and screamed “start the car”? Even though the famous IKEA commercial was…
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Optimizing BeReal for Brands
Introducing BeReal, a social networking app that has #nofilters, no follower count, and no influencers. That’s as real as it gets, right? BeReal is…
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Unconventional TikTok Marketing Strategies
TikTok can be an intimidating social media platform for a business. With new trends hitting the Discover page daily plus “cancel culture” circulating the…
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The World of In-Game Advertising
For all the Honour of Kings and Pokémon GO addicts out there, you might be familiar with in-game advertising. In the middle of the…
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Creators vs. Influencers. What’s the difference?
Speaking with any social media expert or community manager, you’ll hear terms like “creator” and “influencer.” And while you may assume that they’re interchangeable,…
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Wellness and the employee experience
As an advertising agency, the employee experience has always been a part of our charm. Creating a culture that inspires creativity, attracts the best…
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