Ideas + Happenings

April is Stress Awareness Month and while most of you are probably thinking you’ve been celebrating stress month since March 2020, April is THE…
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We’ve always thought advertisers are great under pressure, but this pandemic has shown us just how much we can handle lately. The unofficial one-year…
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There are a few traits that tend to come standard issue with a good creative. A good art director, for example, has a keen…
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Remember when whatever was happening in the news was separate from what was happening with your brand? When you didn’t publicly align yourself with…
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As a team who spent most of their lives working in events, 2020 was weird. Although in-person meetups weren’t a thing, people still needed…
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After 20+ years in this industry, I’ve learned that to create great work, effective leadership, and an infectious agency culture, it can feel like…
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Talk to any ad executive who’s been around long enough, and they’ll regale you with stories of the good old days: A lavish budget,…
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Headlines. We all know ‘em, and we all gotta write ‘em (mainly copywriters, but sometimes AD’s, and even Account peeps too!). Personally, I like…
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Although this has been a weird year to say the least, Canadians are just as excited as ever for the holiday season (a solid…
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This article originally appeared in The Message on November 11, 2020.   I realize that the world is dealing with much bigger issues than…
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