Ideas + Happenings
Fighting with the e-commerce giants – how local shops can prep for the holiday shopping season
Although this has been a weird year to say the least, Canadians are just as excited as ever for the holiday season (a solid…
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Retire your sweatpants for just an evening please, it’s the CMA Awards!
This article originally appeared in The Message on November 11, 2020. I realize that the world is dealing with much bigger issues than…
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Why “No” from a Client isn’t Always a Bad Thing
The agency-client relationship is a delicate balance between working together towards a common goal, and managing influences and expectations placed upon both agency and…
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Creating Content in the Covid Era
One of the many perks of working in our industry is getting out of the office to go on shoots, audio records, edits and…
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Working From Home, Or Living At Work?
It’s safe to say these past six months have been one for the books. I mean, obviously – we’ve been in the midst of…
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Back-To-School During A Pandemic: A School Of Thought
With back-to-school fast approaching, the FUSE Strategy & Research teams conducted a deep dive into how Canadian parents are feeling about sending their kids…
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During this crisis, cannabis marketers should stay the course
This article originally appeared on Canna Commerce. It is a very challenging time. Not surprisingly, more and more people are turning to cannabis to…
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It’s not always easy, but let’s focus on the good in these difficult times
This past weekend, I experienced two emotional extremes of coping with 21 days of a global pandemic that has everyone on edge. The high…
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The meaning of “meaning” in brand marketing
The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
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Women, it’s time to champion each other
Michelle Williams said it best at the Golden Globes: “Women, 18 to 118, when it is time to vote, please do so in your…
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