Ideas + Happenings
Why “No” from a Client isn’t Always a Bad Thing
The agency-client relationship is a delicate balance between working together towards a common goal, and managing influences and expectations placed upon both agency and…
Read More
Creating Content in the Covid Era
One of the many perks of working in our industry is getting out of the office to go on shoots, audio records, edits and…
Read More
Working From Home, Or Living At Work?
It’s safe to say these past six months have been one for the books. I mean, obviously – we’ve been in the midst of…
Read More
Back-To-School During A Pandemic: A School Of Thought
With back-to-school fast approaching, the FUSE Strategy & Research teams conducted a deep dive into how Canadian parents are feeling about sending their kids…
Read More
During this crisis, cannabis marketers should stay the course
This article originally appeared on Canna Commerce. It is a very challenging time. Not surprisingly, more and more people are turning to cannabis to…
Read More
It’s not always easy, but let’s focus on the good in these difficult times
This past weekend, I experienced two emotional extremes of coping with 21 days of a global pandemic that has everyone on edge. The high…
Read More
The meaning of “meaning” in brand marketing
The hot topic for all brand marketers this year is aligning your brand to a purpose. Our job as marketers is to do something…
Read More
Women, it’s time to champion each other
Michelle Williams said it best at the Golden Globes: “Women, 18 to 118, when it is time to vote, please do so in your…
Read More
Introducing FUSE Create
After 17 years, on May 5th 2020, what was previously “Fuse Marketing Group” and “Fuse Live”, two independent brands, became wholly FUSE Create – one cohesive brand. Where…
Read More
